Home Automation | Circana ConnectedIntelligence

Ownership and Use Reports

Industry Analyst, Consumer Technology

Ownership

October 2024

2024 has been a year of recovery in many corners of the Smart Home market. According to Circana Checkout Tracking, category revenue totaled $4.1B through August in 2024*, flat compared to the same period in 2023 (2023 revenue through August declined -4% compared to the prior year).

Ownership

The Evolving Ecosystem

March 2024

The Evolving Ecosystem Report provides a holistic view of how U.S. technology consumers own and use devices in their homes. It examines the interactions between category and brand ownership across Smartphones, TVs (hardware and content) and Smart Speakers.

Ownership

Industry Overview

February 2025

2024 was an improved year for the US Smart Home market even as revenue performance lagged many other consumer technology categories. According to Circana’s Retail Tracking Service, Smart Home revenue declined -5% in 2024 as units grew <1%.

Marketplace

Marketplace Report

February 2025

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits.

Thought Leadership

Week in Review

Home Automation Week in Review

March 2025

The week when:
- Google Focuses on Gemini AI
- Abode Security Systems Work with Apple TV

Blog

New Connected Intelligence Website

April 2025

Welcome to the new Connected Intelligence website that better reflects how our services, and the tech world, have evolved over time.