The Broadband Consumer Report examines the impact of broadband connectivity (or lack thereof) on the ownership of consumer tech products and media entertainment use cases. With a heavy emphasis on the differences between rural and urban households, the report also considers adoption of various mobile solutions.

The report additionally looks at broadband ownership and awareness of the various available solutions (such as Fixed Wireless Access), complementing the adoption data in the above Broadband America report by looking at consumer perspectives on engagement and barriers to adoption.