Ownership Report - September 2024

The current economic environment continues to put pressure on the wearables market. We saw smartwatch ownership flatten in the previous wave of research and this time around we have seen a slight decline in active ownership (slipping from 42% to just over 40%).  Partially this is seasonal: summer weather seems to drive slightly less ownership than winter, when consumers are more driven to exercise in preparation for the summer months.

Broadband Consumer Report

Highlights from the Report

Broadband:

9 percent of homes in the US still have no Internet, with an additional 11 percent using a smartphone-only solution.

  • 65 percent of American households have true broadband (25 Mbps download) speeds, which is a 2 percent improvement compared to a year ago.

Many parts of rural America still have Internet access based on DSL, which provides poor download speeds and even worse upload speeds.